EPK | Press kit
Sam Bettens
Album:Coming Home (Released September 2025)
Genre: AAA/Americana/Country/Singer-Songwriter
Based: USA
ABOUT SAM BETTENS
Sam Bettens is a transgender Belgian/American artist and the multi-platinum voice behind K’s Choice, now fully embracing a Country/Americana chapter with Coming Home. Shaped by 15 years living in East Tennessee, including time as a full-time firefighter, and his transition, Bettens’ songwriting is grounded, honest, and deeply human.
Recorded in Nashville with producer Tom Bukovac, Coming Home blends classic country and Americana with timeless singer-songwriter craft. It’s a record meant to be lived with, vinyl on the turntable, stories unfolding slowly, and a voice that carries the weight of experience.
Coming Home is not a genre shift, it’s a homecoming. Rooted in real life, open roads, and quiet reflection, the album captures Americana with warmth and authenticity.
NEW ALBUM OUT NOW
COMING HOME
California
5000 Miles
Superman
SINGLES
WATCH - OFFICIAL MUSIC VIDEOS
Superman — Official Music Video
California - Official Music Video
by Thomas Richard Mertens
HORST Festival - Official Aftermovie
by Maarten Ascotte
HORST Festival — Aftermovie
Sam Bettens appears in the official HORST Festival aftermovie, highlighting a live performance context outside the Coming Home album cycle. The film reflects Bettens’ continued presence on international festival stages and collaborative performance environments.
PRESS & MEDIA COVERAGE
Sam Bettens has been featured in international media and long-form interviews addressing artistic evolution, identity, and the release of Coming Home. Selected press coverage and podcast appearances are listed below.
Authority Magazine
“Rising Star Sam Bettens On The Five Things You Need To Shine In the Music Industry”
— An Interview with Diane Strand - Authority Magazine
A long-form interview covering Bettens’ career, creative process, and insights on the music industry, including perspectives on identity and the release of Coming Home.Tijdschrift LOVER
“Sam Bettens – A Personal Journey”
A reflective editorial piece exploring Bettens’ coming-out, transition, and cultural impact, viewed through the lens of identity and representation.gent jazz festival
Official Artist Feature
Sam Bettens was featured on the Gent Jazz Festival lineup, highlighting his Americana and singer-songwriter work alongside an international roster of artists.Billboard
“Sam Bettens, Transgender Frontman of Rex Rebel, Recounts His Coming Out Journey”
— By Stephen Daw — Billboard
An in-depth interview examining Bettens’ public transition, creative perspective, and the role of authenticity in both life and music.Podcast - Fifty Shades of Gender
“A Conversation with Sam Bettens”
A long-form audio interview discussing identity, creative work, and personal experience in conversation format.CAREER HIGHLIGHTS
Multi-platinum recording artist
Frontman of K’s Choice
International touring across Europe and North America
Nashville-recorded Country/Americana album (Coming Home)
Album produced by Tom Bukovac, producer and four-time ACM Guitar Player of the Year
TOUR DATES
Sam Bettens is currently touring internationally in support of Coming Home, with performances across Europe and North America. The live shows reflect the album’s Americana and singer-songwriter focus, presented in intimate venues and festival settings. Select dates are sold out.
PHOTOS & PRESS ASSETS
Approved high-resolution press photos, album artwork, and promotional materials for editorial and promotional use are available for download.
All photos by Thomas Richard Mertens
Frequently Asked Questions
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Sam Bettens is a Belgian singer-/American songwriter and multi-platinum recording artist, best known as the frontperson of K’s Choice. Bettens is currently releasing solo work rooted in Americana and country songwriting.
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Coming Home is Sam Bettens’ latest album, released globally September 2026. The record was recorded in Nashville and reflects Bettens’ Country and Americana direction.
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Official releases from Coming Home include California, 5000 Miles, and Superman.
Official music videos are available for California and Superman. -
The project is best described as Americana / Country / Singer-Songwriter, with an emphasis on narrative songwriting and understated arrangements.
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The album was produced by Tom Bukovac and recorded in Nashville with a core group of session musicians.
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Yes. Sam Bettens remains an active member of K’s Choice while also releasing solo material.
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Yes. Sam Bettens is currently touring internationally. Full tour dates and booking details are available on the Tour and Contact sections of this site.
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High-resolution press photos, album artwork, and promotional assets are available in the Press Assets section of this page.
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All booking, management, and press inquiries should be directed to the contacts listed in the Contact section. Technical rider and stage plot are available upon request.
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Yes. All content, descriptions, and assets provided in this EPK are approved for editorial, promotional, and booking use unless otherwise noted.
CONTACT & BOOKING
For booking, press, and professional inquiries, please use the appropriate contact information.
Trident MMP
Todd Haller
📧 toddhallerradio@gmail.com
📞 704-996-2036
Chris Siciliano
📧 chris@tridentmmp.net
📞 678-576-8538
U.S. & Canada
Frank Clauwers
📧 sambettens@proximus.be